Texas A&M University

Project Goal

Our goal is to deliver a comprehensive solution that not only meets the technical specifications outlined but also offers additional value through user-friendly interfaces, customizable features, and seamless integration.

We aim to accommodate the university’s growing needs, with the potential to include additional graduate students in the future.

Challenge

Texas A&M University seeks a robust solution to streamline course management and administration, addressing the challenges of managing extensive course catalogs across multiple campuses and sites, conducting fair placement lotteries, and efficiently handling evaluations.

The university aims to enhance the user experience for a diverse user base, including students, staff, faculty, and residents, while ensuring seamless integration with existing systems such as Progress IQ, Canvas, and Banner.

Solution

Implemented a real-time communication platform, providing instant notifications and updates to parents, students, teachers, and administrators.

Introduced features like attendance tracking, grade management, and exam/assignment reminders to streamline administrative tasks.

Design Process

Empathize

  • User Research
  • Interviews
  • Competitors Analysis
  • Survey

Define

  • Problem Statement
  • User Personas
  • Empathy Map
  • Story Board

Ideate

  • Brain Storming
  • User Flows
  • Information Architecture
  • Sketching

Prototype

  • Mid-Fi Wireframes
  • Visual Design
  • Prototype

Testing

  • Usability Testing
  • Getting Feedback
  • Conclusion

Targeted Audience

Students

Teachers

Administrators

Competitor Analysis

Conducted interviews, surveys. and observations to gather qualitative data about the users.

The “Empathize” stage is the initial phase of the design thinking process, focusing on understanding the users needs, motivations, and challenges.

Competitor
Profile

Target
Market

Call to
Action

Content

Usability

Compatibility

Marketing
Strategy

Texas A&M University

All in one app for both administrative tasks and classroom management and assignments

Administrative, Teachers, Students

Easy to Find Buttons
Clear and Detailed
Good and easy to understand
Web app and Mobile app
Online ads, socialmedia, and school partnerships
Google Classroom
Widely used platform focusing on classroom management and assignments
Targets educators and students for sharing assignments and documents
Well organized buttons and easy to navigate
Well Structured
Simple and easy to navigate
Web app and Mobile app
Webinars, conferences, and school partnerships
Power School

Primarily used to manage
student data and administrative tasks

Educational institutions who seeks for student data management solutions
Mobile app buttons are not organized
Could be improved for mobile app
Needs improvement for parents and students portal
Web app and Mobile app
Targets school districts through direct sales, conferences, and partnerships

User Insights

81%

About 81% of users consider career guidance, highly important for school students.

60%

About 60% of users find real time reports very helpful for ensuring students performance.

72%

About 72% of users reported that schools commonly use WhatsApp for sharing updates and announcements.

The design stage of the creative process of transforming research and ideation insights into tangible representations. This includes crafting wireframes, mockups, or interactive prototype to illustrate the final products layout, structure and functionality.

User Persona

I learned about the users by creating detailed profiles called user personas, helping me understand their needs, goals and frustrations.

Najiya William

Organization

20

Location

New York

Age

24 Years

Occupation

Sales Manager

Tech Sevy
Social Skills
Org Activity

Biography

Najiya is a housewife and mother of a 2nd grade child who values education. Her days revolve around household chores and taking care of her child.

Frustrations

Goals

Personality

Internet

Socialmedia

Online Shopping

Needs

Personality

Extrovert

Introvert

Thinking

Feeling

Favorite Brands

Empathy Mapping

Aliza is a housewife and mother of a 2nd grade child who values education. Her days revolve around household chores and taking care of her child.

Says

I’m worried about whether my child reached school safely.
My child’s notes are incomplete.
Homework is important, but my child often forgets.

Think

Wishes to track child’s exam. Needs a platform to communicate with teachers. Complete notes would help my Child perform.

Does

Exam updates. Calls the school or other parent to check on the child’s status. Waits for PTA meeting to receive updates on her child’s performance.

Feel

Anxious, Frustrated, Worried and tensed.

Project Timeline

Consultation

Research
Setting Goals
Scope Agreement

Project Planning

Wireframing
User Journey UX
Sitemaps

Content & Design

Content Creation
Desktop Design
Mobile Design

Development

Code & Functionality
Optimisation & Performance
QA & Testing

Launch

Week 1

Week 2

Week 3

Week 4

Week 5

User Flow

The ideation process involves brainstorming, creating user flow charts, defining information architecture, and sketching low fidelity wireframes to generate and visually represent innovative ideas.

Mapping out user flows to visualize the journey users take within the app, identifying key interactions and decision points.

Low Fidelity

High Fidelity

Mobile View

Case Study

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Case Study

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Case Study

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